Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding.

Five reasons why you should consider an email marketing strategy:

1. Email can help you achieve your business goals.
Want more customers, more leads and more sales? E-commerce is booming and a well planned email marketing campaign can generate high response rates, allowing you to get the word out about offers and discounts while creating opportunities to cross-sell and up-sell.

2. Keeping customers informed makes happier customers.
Providing relevant information via email can help you score points with your customers, ultimately ensuring that they maintain use of your services. Through web analytics, data from email campaigns can also be used to better evaluate the needs of your individual customers.

3. It is more cost effective.
Email is much cheaper, more measurable and can be better targeted than traditional direct marketing. Sending out the right messages at the right time can also help you retain customers – remember retention is much cheaper than acquisition.

4. Customer intelligence.
Email marketing is highly measurable and each campaign gives you the chance to analyse customer feedback to see which offers and products individual customers are interested in.

5. Improved overall online marketing.
Data gleaned from email campaigns can help you improve the effectiveness of your other online marketing activities. Email marketing is also a good chance to develop and update your in-house customer database.